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Strategic Management Processes
Author:
Dr. Ashok Sanghvi
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Dr. Sanghvi’s book reveals the importance and relevance of strategic management in a rapidly growing marketplace which is full of opportunities as well as deep pitfalls. The volume focuses on Indian organizations, and perhaps, for the first time, offers comparisons between different sectors of Industry, based on case studies in selected areas like Textile and Information Technology. The book recommends the new Growth Oriented Strategic Management Model. |
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No. of Pages: 136
Size:
5.5" x 8.5" (Inches)
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Relationship Management in 21st Century Organizations
Author:
Viney Kripal, G. K. K. Singh
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The book emphasizes the role of people-interaction in the workplace. Kripal and Singh extend the meaning of Relationship Management beyond the popular notion of customer care to mean a careful handling of one’s association with peers, subordinates and superiors. Presenting a proposal of 6 Es (Managers must be Entrepreneurial, Ethical, Empathetic, free of Egos, clear in their Expectations, and inspiring as role models or Examples), the authors provide solutions to three-hundred typical human relationship problems. |
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No. of Pages: 416
Size:
5.5" x 8.5" (Inches)
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Patents for Future
Author:
N. B. Zaveri
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Patents for Future offers rational, legal arguments to those who seek possible options to compulsory licences. It also presents public interest safeguards to developing nations desiring to adapt their patents laws for TRIPS compliance. The suggestions in the book are based on a study of post-TRIPS patent laws of developed nations, authoritative references and established law. |
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No. of Pages: 324
Size:
5.5" x 8.5" (Inches)
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